ST Telemedia


Instart Logic Fuels Momentum with US$30 Million in New Funding

Nov 2017 / Press Releases
  • Led by ST Telemedia, New Round to Accelerate Growth and International Expansion and Help Global Brands Increase Online Revenue

PALO ALTO, CA, 2 November 2017 — Instart Logic, the company revolutionising cloud, web and mobile application performance, consumer experience and security, today announced that it has raised a $30 million round of new investment capital, led by ST Telemedia (STT), an active investor in communications, media and technology businesses across the globe. The new funds will be used to further global expansion and extend the company’s award-winning digital experience platform. With this new round, the company has now raised a total of $140 million in equity funding.

The Instart Logic platform helps leading global brands increase their online performance. “We raised an additional $30 million to help even more global brands drive higher online revenue through improved, faster and safer consumer experiences,” explained Manav Mital, chief executive officer and founder of Instart Logic. “Our clients typically enjoy 5 to 8 percent higher revenue via increased conversion, higher average order value and improved SEO rankings, plus up to 30 percent faster mobile and website performance.”

Mital added, “We will also use these new funds to expand initiatives that help publishers monetise their content through digital advertising. Due to increasing adoption of ad blocking software, publishers are seeing up to a 15 percent decrease in online revenue. Every month, Instart Logic seamlessly and transparently recovers more than five billion digital ads for more than 25 of the world’s top 100 publishers, restoring their rights and revenue. Adding advertising optimisation to our platform expands our total addressable market to well beyond $10 billion.”

“We see a massive opportunity to help Instart Logic continue the momentum for its unique cloud-based, artificial intelligence-driven digital experience platform,” said Nikhil Eapen, chief strategy and investment officer of ST Telemedia. “Nearly every company across the world has a broad range of cloud, web and mobile-based digital initiatives. The Instart Logic platform can make them all run faster, look better and be more secure – delighting consumers and driving up online revenue.”

It’s about performance, revenue, customer experience and security

“Neiman Marcus continually seeks ways to enhance the customer experience by providing the highest level of personalisation,” said Rajeev Rai, chief technology officer, vice president, Neiman Marcus. “Instart Logic's use of artificial intelligence to automatically optimise the customer shopping experience is an important asset to achieving Neiman Marcus' key performance goals.

Bonnier Corporation is one of the largest special-interest media groups, with more than 30 multichannel brands, including Popular Science, Field & Stream and Saveur. “Our readers are very engaged, and we are always looking to enhance the user experience," said Sean Holzman, chief digital revenue officer at Bonnier Corporation. “Working with Instart Logic, we have been able to increase page speed, reduce page load time and enhance our viewers' overall user experience."

Instart Logic has been designed to use artificial intelligence to fully address, in an end-to-end fashion, the key challenges of deploying amazing digital experiences. The platform gives consumers what they want – fast, secure and compelling desktop and mobile experiences. In addition, global brands get what they need – optimised monetisation and better consumer engagement with a lower cost of ownership.

The Instart Logic platform

Instart Logic’s global, cloud-based platform connects customers’ cloud, web and mobile applications with consumers’ devices and automatically and dramatically improves performance, consumer experience and security.

Currently processing more than 10 billion transactions a day, the platform includes applications for cloud, web and mobile application performance optimisation, image optimisation, digital advertising and marketing analytics recovery, web application firewall, DDOS protection, and bot management and security. Instart Logic also offers an award-winning next-generation content delivery network. It is uniquely architected for today’s cloud-centric and mobile-first world. In fact, Instart Logic was recently recognised by Gartner, which placed the company in the prestigious “Visionary” portion of its Magic Quadrant.

All of Instart Logic’s applications leverage a global-scale, carrier-grade, cloud-based platform, powered by artificial intelligence. Features include unified management, reporting and analytics, open APIs, and 24x7x365 operations and support. Customers do not need to install or maintain any hardware or software in order to use Instart Logic’s cloud-based system.

The platform, protected by 80+ patents, is physically deployed in multiple top-tier data centres across the world and can also be leveraged in private and public cloud environments. It offers both application awareness driven by artificial intelligence and consumer device awareness via a thin JavaScript virtualisation layer called the Nanovisor.

Benefits of a comprehensive approach to digital experience

The proof is in the performance. As noted, after adopting Instart Logic, enterprises selling online typically enjoy a 5 percent to 8 percent increase in revenue. Organisations with digital advertising-based revenue models, including publishers, media companies, and classified advertising firms, typically gain 3 percent to 15 percent higher revenue. In addition, global enterprises in all industries typically achieve:

· 10 percent to 30 percent faster cloud and web application performance
· Up to 40 percent faster mobile application performance
· Better-looking images
· Improved SEO rankings

“Ad blocking software is threatening the existence of publishers and media companies with ad-supported business models,” commented Mital. “Consumers do not install ad blocking software to steal content from leading publishers or to put journalists out of work; they do it because they are frustrated with annoying and unsafe websites on the internet. Our approach to this challenge is simple and transparent – we restore control and revenue back to premium publishers, without requiring any changes to the publisher’s applications or technology.”

ST Telemedia joins existing Instart Logic investors —Geodesic Capital, Stanford-StartX Fund, Harris Barton Asset Management, Hermes Growth Partners, Andreessen Horowitz, Four Rivers Group, Kleiner Perkins Caufield & Byers, Tenaya Capital, and Telstra Ventures.